Our Story

KURE was founded in 2011 by Nate Higgins and Nick Armour, two friends sharing a passion for pushing limits and having a tremendous amount of fun doing it. Our goal was and always has been to facilitate balance, because lets face it, life throws challenging choices at us every single day. Donuts or Green Juice? Coffee or Tea? Stay in and relax or go out and be social? KURE was built with the express intent to offer balance not only across our menu and within its offerings, but also beyond the physical store locations and into the lives of our customers. We built this business out of necessity for ourselves, because we know that if you do it right, burning the candle at both ends equals twice the light!